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The Martin Agency’s first cable TV push for Nickelodeon stars a band of middle school cutups doing goofy tricks “because they can.”
The Richmond, Va., shop recently launched a handful of variously timed spots that celebrate kids performing the stunts — the ones they usually do when parents are not around.
The tricks include eyelid inversions, syncopated farts and facial contortions. Some performances were combined thematically and will air as 60-second spots. A girl who walks on the knuckles of her feet, and a boy who feeds a string of dental floss up one nostril and out the other will play as single ads.
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