Nicholson Exits Wieden + Kennedy, N.Y.

NEW YORK–Amy Nicholson, co-creative director at Wieden + Kennedy here since September 2000, has left the agency as part of a restructuring effort that was announced last week.

Nicholson, an art director who worked at Wieden alongside co-creative director Ty Montague, is being replaced by Todd Waterbury, a long-time creative director in the Portland, Ore., headquarters. Waterbury worked on the agency’s diet Coke and Powerade accounts. The departure of those accounts spurred the layoff of 30 people from the approximately 270 staffers in Portland last week.

Waterbury, 35, joins Montague and managing director Buz Sawyer to lead the New York office.

In a statement, agency president and chief creative officer Dan Wieden said, “We are sending New York our best. A Wieden+Kennedy veteran, Todd will be a great addition to an already strong New York team.”

In addition to his work on diet Coke and Powerade, Waterbury has acted as creative director on the Nike Apparel “Swoosh” campaign that is expected to debut next spring. He also managed teams that were responsible for creating work for Oregon Tourism and Ann Sacks.

Waterbury joined Wieden in 1993 and helped launch OK soda. His advertising career began in 1989 at Fallon McElligott/Duffy Design in Minneapolis, working on many brands including Giorgio Armani, Porsche and Jim Beam Brands. After that, he spent two years at Bloomingdale’s in New York as the executive art director responsible for storewide event advertising, package design and brand identity.