NHL "Mike Cammalleri"

It’s fun to get behind-the-scenes glimpses of sports stars, and new spots for the National Hockey League (via Young & Rubicam in New York) trade on that tendency as they show NHL players doing their off-season training. In an era of high-tech gym equipment, would you have guessed that a Montreal Canadiens player would keep in shape by tipping a huge tractor tire down the road over and over again? That’s what we see Mike Cammalleri doing here as the soundtrack has a radio commentator remarking on the Canadiens’ surprisingly good showing in last year’s playoffs and asking whether they were for real and can do more of the same this year.