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DALLAS NEC Display Solutions of America has hired independent nFusion as its lead agency after a review, the client said.
The Austin, Texas, shop was one of four finalists. The assignment is worth $2 million in annual billings and had previously been handled by Mobium Creative Group in Chicago. NFusion’s work will debut in November.
NEC Display Solutions ranks as one of the world’s largest suppliers of large-screen commercial LCD monitors.
“NFusion was able to gain our confidence in its ability to develop effective ideas for our category while demonstrating a strong understanding of the industry challenges and targets,” said Doug Albregts, vice president of sales and marketing at NEC Display Solutions.
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