Magazine YM named Wieden & Kennedy/Philadelphia as its new ad agency. Billings are estimated to be $1 million . . . Wolverine World Wide Inc., Rockford, Mich., awarded advertising for its Wolverine Boots and Shoes brand to BBDO Chicago. Billings are $2 million . . . Suissa Miller/L.A. added the creative portion of Chicago-based Bally’s Health & Tennis Corp.’s estimated $40-50 million account without a review. Western International Media/L.A. continues to handle media . . . Cornerstone/Baltimore has won the estimated $1-million-plus PaineWebber Mortgage Finance account . . . Resorts International has narrowed its $3-million account review to Orlando’s Market Development Group, Miami’s McFarland & Drier and Schwartz & Kaplan Advertising of Coral Gables, F)a. Richardson, Myers & Donorrio/Baltimore has been tapped to handle the approximately $2-million animal health and nutrition division of American Cyanimid Co . . . . Bronner Slosberg Humphrey/Boston, Clarion Marketing & Communications/Greenwich, Conn.; Earle Palmer Brown/Bethesda, Md.; and Ogilvy & Mather Direct/New York will proceed to the final round of a review for L.L Bean of Freeport, Maine. A final decision is expected in April.
Copyright Adweek L.P. (1993)
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