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Merkley Wins $100 Mil. Prevacid Account
NEW YORK—Merkley Newman Harty & Partners last week landed creative and media duties on Prevacid, a heartburn drug from TAP Pharmaceutical Products. The New York shop, a unit of Omnicom Group, bested the Interpublic Group team of McCann-Erickson in New York and the incumbent, Gillespie in Princeton, N.J., for the estimated $100 million account, said sources.
LaGreca to Step Down at McCann
NEW YORK—Sal LaGreca, vice chairman and chief financial officer for McCann-Erickson WorldGroup, is leaving, the company confirmed.
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