4 Shops Prep for $30-40 Mil. FluMist Finals
NEW YORK—Final pitches in Wyeth Laboratories’ FluMist review will be held next week, with a decision soon after. Billings are estimated at $30-40 million. Finalists are McCann-Erickson and Foote, Cone & Belding, both Interpublic Group shops, Publicis Groupe’s Saatchi & Saatchi and Havas’ Euro RSCG MVBMS Partners, all in New York, said sources. New York consultancy AAR Partners is running the search.
Six Flags Down to 4 in $50 Mil.-Plus Media Review
LOS ANGELES—Four finalists presented this week for Six Flags Operations’ estimated $50 million-plus global media business, sources said. The finalists are WPP Group’s MindShare, Aegis Group’s Carat and Publicis’ Zenith Media, all in New York; plus Initiative Partners, a unit of IPG’s Initiative Media North America. Six Flags’ creative agency, Ackerman McQueen in Oklahoma City, is managing the search.
2 Shops Left in $100 Mil. Prevacid Review
NEW YORK—Two finalists remain in contention to handle creative and media duties on TAP Pharmaceutical Products’ Prevacid: Omnicom Group’s Merkley Newman Harty & Partners in New York; and the IPG team of McCann-Erickson in New York and Gillespie in Princeton, N.J., sources said. Billings are estimated at $100 million.
Fourth Exec Pleads Guilty in Printing-Industry Scandal
NEW YORK—A former Grey vp for graphic services, Joe Panaccione pleaded guilty last week in federal court to overbilling Grey clients for print services executed by The Color Wheel, a New York-based graphics supplier. Three other executives have also pled guilty on charges stemming from a Department of Justice investigation.
D’Arcy Takes $100 Mil. P&G Assignment
NEW YORK—D’Arcy Masius Benton & Bowles in New York won a new oral-care assignment from Procter & Gamble worth an estimated $100 million in billings, sources said. The launch is due by year’s end. A P&G representative declined comment, as did a D’Arcy representative.
Gateway Dismisses Siltanen/Keehn, Taps Arnell
LOS ANGELES—Gateway has awarded its $180 million creative account to the Arnell Group in New York, after splitting with Siltanen/Keehn in El Segundo, Calif., the agency said. Sources said Siltanen/Keehn has cut as many as half of its 44 staffers since the loss. Two spots from Siltanen/Keehn broke last week with a new tagline, “Gateway. A better way.” The ads include design work created by Arnell. Gateway will still call on other agencies for project work, the client said. Media, handled by Initiative Media North America, is unaffected.
Advance Auto Parts Taps Fogarty Klein for $55 Mil. Biz
DALLAS—Fogarty Klein Monroe has won Advance Auto Parts’ estimated $55 million ad account. The Houston shop won the work following a review in which it competed against Cramer-Krasselt in Orlando, Fla.
Frankel Elevates Thomas to President/CEO
CHICAGO—Publicis promotions marketer Frankel promoted Dick Thomas to president and CEO. Thomas had led the Chicago-based company’s new-business efforts and worked on its direct, database and digital marketing business. Thomas will report to Jim Mack, who had been CEO; Mack remains group chairman of Frankel and will oversee Frankel and its subsidiaries.
Martin/Williams Uses Humor in First Staples Work
CHICAGO—Martin/Williams in Minneapolis broke its first work for Staples last week. The two TV spots depict people who cause delays, such as a rubbernecker on the highway. In both, a voiceover states, “Get back time. Go to Staples.” M/W won broadcast creative duties on the $70 million account in July, following a review. The incumbent, Cliff Freeman and Partners, did not defend. The previous tagline, “Yeah, we’ve got that,” does not appear.
Avaya tapped McCann-Erickson for its estimated $30 million creative account, with IPG sibling Universal McCann picking up media duties, the client confirmed. The review included Bates Technology Group in Atlanta, Doremus in New York, Arnold in Boston and Mullen in Wenham, Mass. The incumbent, Foote, Cone & Belding in San Francisco, did not participate, but FCB in New York and IPG sibling Initiative Media were contenders for media planning and buying. New York consultancy Combustion managed the process. … Havas’ Arnold is preparing a campaign designed to portray McDonald’s Boston Market as “a one-of-a-kind experience” after winning creative chores on the $35 million account last week, the agency said. … Five shops will make final pitches during the last two weeks of October for Brown & Co.’s estimated $7-10 million account. They are incumbent Gearon Hoffman in Boston; Via in Portland, Maine; and Foote, Cone & Belding and Gotham, both IPG shops, as well as Omnicom’s TBWA\Chiat\Day. …Arnold in McLean, Va., broke its first work for the former KPMG Consulting, which rebrands the company, also in McLean, as BearingPoint; the new tagline: “Business and systems aligned. Business empowered.” … Miller Brewing is reviewing its $15 million Foster’s Lager account, now at WPP’s J. Walter Thompson in Chicago, the client said. Pitching are the incumbent, M&C Saatchi in New York, Wieden + Kennedy in Portland, Ore., and possible others, sources said. … Lands’ End has tapped Havas’ McKinney + Silver in Raleigh, N.C., for its $20 million ad account, following a review that included IPG’s Carmichael Lynch in Minneapolis and The Richards Group in Dallas. … Pepsi-Cola North America will split on Dec. 31 with WPP’s Uniworld Group, its African American agency, the client confirmed. Pepsi has not yet contacted agencies about a review, a client representative said.
4 Shops Prep for $30-40 Mil. FluMist Finals