A Schultz to Western as CEO of North America
DETROIT–As expected, Lou Schultz has been named CEO of Western Initiative Media North America, responsible for all North American operations [Adweek, Dec. 6]. Schultz had been vice chairman of Interpublic Group of Cos.’ Campbell-Ewald. Western’s CEO position had been held by company founder and chairman Dennis Holt, who relinquished the post earler this year.
A DiMassimo Takes $20 Mil. Liveprint Account
NEW YORK–DiMassimo Brand Advertising here has won $20 million in national marketing duties for Liveprint.com. The Alexandria, Va.-based client creates stationery and promotional items for small businesses. DiMassimo bested finalist Arnold Communications in McLean, Va.
A Marketwatch Taps FCB for $20 Mil. Account
Marketwatch.com has awarded its estimated $20 million account to Foote, Cone & Belding following a review. The shop topped fellow San Francisco agency TBWA/Chiat/Day. The CBS unit provides online financial news. Plans call for TV, print, interactive, radio and outdoor ads to break in the first quarter of 2000. The creative portion of the account previously was handled by SF Interactive, San Francisco. MediaSmith, San Francisco, retains Web-based media planning and buying duties.
A Bashe Resigns From WPP’s CommonHealth
NEW YORK–Gil Bashe, CEO of CommonHealth, has left the WPP-owned company to open a privately held healthcare marketing services network in January. Bashe is partnering with private equity firm GTCR Golder Rauner, Chicago. The company is launching with a $60 million investment and is expected to achieve $1 billion in revenue within the next four to five years.
A Two Left Standing for ImproveNet’s $20 Mil. Account
CHICAGO–Remaining in contention for ImproveNet’s $20 million business are Campbell-Ewald, Warren, Mich., and Marc, Pittsburgh. BBDO West in San Francisco and Leo Burnett, Chicago, dropped out; USWeb/CKS, Cupertino, Calif., pitching with McKinney & Silver, Raleigh, N.C., and Cramer-Krasselt, Chicago, were cut. The home-improvement site is based in Redwood City, Calif., and the review is being run by Select Resources International, Los Angeles. Incumbent Left Field, San Francisco, did not defend.
A Three Remain in Labatt Sol Review
BOSTON–The review for Labatt USA’s $10 million Sol beer account is down to Carmichael Lynch, Minneapolis, Kirshenbaum Bond & Partners and EPB Communications, both New York, sources said. Bos, Toronto; Mullen, Wenham, Mass.; Doe-Anderson, Louisville, Ky.; and McKinney & Silver, Raleigh, N.C., were cut. Incumbent Amster Yard, New York, did not defend the Norwalk, Conn., client. A Labatt spokesperson said the process was “nearing the end.”
A 4 Shops Jostle for $20 Mil. Imandi.com Account
LOS ANGELES–Imandi.com, an Internet shopping service founded by two former Microsoft executives, has narrowed its agency search to four finalists. Vying for the estimated $20-25 million account are: Cole & Weber, Seattle; Dailey & Associates, West Hollywood, Calif.; Moses Anshell, Phoenix; and Crispin Porter & Bogusky, Miami. The selected shop will handle online and offline ads for the Redmond, Wash.-based company. There is no incumbent. A decision is expected this week.
A Jordan’s Steve Farella Joins SFM
NEW YORK–Steve Farella has joined SFM Media as chief operating officer, a newly created position. Farella had been executive vice president, director of business development and integrated communications at Jordan McGrath Case & Partners/Euro RSCG, New York. SFM and Jordan are both part of the Paris-based Havas Advertising Group.
A Newswire Roundup
Donino, White & Partners won the $30 million account for 1GlobalCity.com, a “virtual Internet city.” The Atlanta agency won the Largo, Fla.-based e-commerce site without a review after being recommended by the Atlanta office of Ogilvy & Mather, which left the search because of client conflicts Omnicom Group has increased its stake in I&S Corp., Japan’s seventh-largest ad agency, to 49 percent from 40 percent. Omnicom is I&S’s largest shareholder E-commerce pharmacy and health site PlanetRX.com has split with Goodby, Silverstein & Partners, San Francisco, and hired Gotham, New York, to handle the ad portion of its $50-70 million marketing business. Michael Beindorff, who was named COO a month after Goodby was hired, tapped Gotham after the relationship with Goodby soured, sources said OmniSky, a provider of wireless e-mail and Internet services for handheld devices, awarded its estimated $20-25 million ad account to TBWA/Chiat/Day, San Francisco BBDO West has won two new dot.com assignments, eCandy.com and Headlight.com, totaling $30 million, after reviews of undisclosed shops Bates Worldwide parent Cordiant Communications Group acquired Interactive Edge, a company that provides interactive sales and marketing tools Software-maker RioPort has tapped WongDoody, West Hollywood, Calif., to handle its $12 million account Iridium North America has awarded $10 million in ad duties to Cramer-Krasselt, Phoenix Weber Public Relations Worldwide, Cambridge, Mass., has picked up publicity chores for job site Monster.com Keiler & Co., Farmington, Conn., was tapped to handle $15 million in ad duties for Deloitte Touche Thomatsu’s tax and audit division Anthem Blue Cross/Blue Shield, Indianapolis, Ind., has contacted seven shops about its $10-12 million account: Bates Midwest, Indianapolis; HMS Partners, Columbus, Ohio; Northlich Stolley LaWarre and Sive/Young & Rubicam, both in Cincinnati; Ogilvy & Mather, Chicago; O’Neal & Prelle, Hartford, Conn.; and Wyse Advertising in Cleveland.
A Schultz to Western as CEO of North America