Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fort James Taps The Media Edge
NEW YORK–The Media Edge here has been awarded media planning and buying duties on the estimated $40 million U.S. ad account for Fort James, the recently merged paper-products
company based in Deerfield, Ill. The Media Edge bested three other finalists: McCann-Erickson,
TN Media and Zenith Media, all in New York.
DDB Needham here was the incumbent.
Cohen Promoted at Sears; Costello Exits
CHICAGO–Sears, Roebuck and Co. in Hoffman Estates, Ill., named Mark Cohen, the company’s senior vice president, merchandising, as its new executive vice president of marketing, effective Jan.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in