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Whoever wins the Sears vs. Focus court battle, the jury is still out on liability
LOS ANGELES–In 1972, Lennen & Newell, one of the 15 largest agencies in America, died. It was not, as the samurai say, a good death, but it sparked a transformation in the industry that echoes in the current legal dispute between Santa Monica, Calif.-based Focus Media and its erstwhile client, Sears, Roebuck & Co.
Like L&N, the Focus flap may be the flash point to an even wider dispute.
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