New Team at Brigham's Hopes to Revive Brand: Local Ice-Cream Maker, Restaurateur Sees Future in Parlors

BOSTON-Hoping to enliven its brand, Brigham’s has assembled a fresh marketing team to spearhead plans for expansion.
The Arlington, Mass.-based ice-cream maker and restaurateur has named former marketing consultant Glen Ransden to the newly created position of vice president of corporate marketing. He heads a team that combines veterans Darryln Leikauskas, director of marketing, and Steve Jamgochian, vice president of administration and finance, with newcomers Allyson Murphy, director of brand marketing and media, and Lynne Seeley, public relations manager.
Brigham’s holds 16 percent of the market share for ice cream sold in supermarkets in the greater Boston area.