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Arnell’s First Work Uses Movie Set Glamour
NEW YORK–Seven new TV commercials for Tommy Hilfiger jeans star actor Elijah Wood, singer Usher and cross-promote sci-fi thriller The Faculty, which is slated for release in December.
The actors also resemble the consumers Hilfiger seeks: multi-ethnic 15-to-24-year-olds.
Two spots feature young couples who kiss at the urging of an off-screen director whose voice is provided by Peter Arnell of Hilfiger’s ad agency, Arnell Group Brand Consulting here. Two other ads show teens screaming in fear in a brief scene from the movie.
In all of the spots, which were filmed on the set of the Dimension Films release (for which Hilfiger provided wardrobe), the action is letterboxed.
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