NEW ENGLAND: Agency Report Cards Law of Averages

The ordinary was the order of the day in 1994.
Average is as average does. In 1994, most New England agencies followed that maxim. Among the region”s barometer agencies–the 12 with billings large enough to qualify them for Adweek”s annual report cards–big wins and breakthrough creative were sorely lacking. Even big losses seemed less prevalent than in years past. Down-the-middle, routine, garden-variety performances ruled the day.
Which made those shops that registered strong billings growth or had compelling reels all the more notable.