DALLAS – Tracy-Locke/DDB Needham here turned up the volume on radio last week with the formation of a separate creative division dedicated to the oft-neglected medium. T-L/DDB chief creative David Fowler, a champion of radio who’s won numerous awards in the medium for clients that include Motel 6, has assigned six writers and two producers to the division – called Radio Monsters – and is in active pursuit of clients in addition to those already on the T-L/DDB roster. The agency would not disclose any potential new clients last week.
Copyright Adweek L.P. (1993)
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