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NEW YORK — Pat McMartin, who this week joined the Brand Planning department of Capital One, has been soliciting recommendations about search consultants and has already contacted some about handling a review, said sources. The client spent about $170 million account on measured media in 2001, sources said.
McMartin, director of brand strategy and advertising at the Falls Church, Va., client, declined to comment on whether she had reached out to consultants. “We have a good working relationship with D’Arcy,” she said.
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