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Client: Schwinn Bicycles, Boulder, Co.
Agency: Carmichael Lynch, Minneapolis
Creative Director: Kerry Casey
Art Director: Glenn Gray
Copywriter: Tom Camp
Photographer: Joe Michl
Having targeted bike enthusiasts in recent work for Schwinn, Carmichael Lynch pursues the more casual biker with this print campaign. The humorous ads–running in publications such as Men’s Journal, Rolling Stone and Outside–aim to show the essential nature of Schwinn bikes without too much technical talk. –Aaron Baar
Client: Michigan Department of Community Health, Lansing, Mich.
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