Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK – Clairol intends to grab a stronger foothold in the women’s hair colorant segment this fall with a $7.5 million television and print ad campaign. The effort will serve to kick off a hair color maintenance system and roll out a line of African American hair color shades that will latch on to the Nice ‘n Easy brand’s $15 million ad campaign. The ColorHold Colorcare System, targeted to women 25-49 years old, will include a 9-ounce shampoo and conditioner and a 4-ounce color refresher conditioner.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in