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In order to brand 10 Cane as a unique Trinidadian rum, Mother in New York focused on authenticity by traveling to the Caribbean Islands. For 12 days,
photographer Lars Topelmann shot still photos, and partner Linus Karlsson shot the sights and characters of Trinidad on a 16 mm camera. The result is a print and outdoor campaign, as well as a 60- page custom-published magazine, running now, and 17 short films, which will begin breaking on the Web next week, chronicling different characters’ lives in Trinidad.
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