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The Marlboro Man may be moseying off Hollywood’s Sunset Strip next year, but a new cowboy is making his way into town this holiday season.
Asher & Partners, anti-smoking agency for The California Department of Health Services, has created a new public service billboard that will go up around Los Angeles this week. The ad (shown here), which the agency paid for, depicts a rugged-looking cowboy staring off into the distance, with a limp cigarette hanging from his lips.
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