Nets Put Big Push Behind Recaps to Lure Viewers

NEW YORK TV networks are increasingly using catch-up programming, otherwise known as recap episodes, as a strategy to lure new viewers who may have missed out on a show the first time around. They are even crafting marketing efforts around the recap programming that goes well beyond slapped-together clip shows.

Given the overabundance of choice in the viewing marketplace, these programs, which typically provide the primary plot points for a series in a single episode, are becoming a common strategy to lure new audiences.