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NetJets, looking to expand its marketing efforts in its 50th year, has hired Havas Worldwide to lead digital marketing efforts globally.
The agency will be responsible for everything from customer relationship management and mobile marketing to social media outreach and all types of digital ads. Account revenue is estimated at $3 million.
The hire came after a review in which NetJets marketing executives met with a handful of agencies. The identities of the other shops could not be ascertained.
In a statement, Kelly Macauley, vp of global direct and digital marketing at NetJets, said that Havas "has the vision and the capabilities we were looking for to ensure our digital presence meets the expectations of our customers and demonstrates our leadership in private aviation."
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