Netflix "Chosen"

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“That’s so cute, it’s stupid.” Well, I like cute and stupid, and considering the amount of cute and stupid flying around the Web, a lot of other people do too. That is the last line of dialogue in this new Netflix spot from Goodby, Silverstein & Partners in which a grouchy live-action grandpa barges into an animated world where a bunny and tiger are curled up together asleep. “It’s showtime,” he barks, adding, “I’m not going to cry am I?” The ad accentuates the ready-when-you-are aspect of Netflix’s streaming service with his rallying intrusion.

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