Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Omnicom Group’s GSD&M was awarded Norwegian Cruise Line’s branding work after a review, the agency said. The value of the account is estimated at $25 million.
Other finalists in the review were Dallas independent The Richards Group and WPP Group’s Landor Associates of San Francisco.
GSD&M of Austin, Texas, will be responsible for distinguishing NCL from its competition, emphasizing the cruise line’s reputation as an innovator, the client said.
“We were looking for a company that could propel our brand forward in a category characterized by sameness,” said Andy Stuart, executive vice president of marketing, sales and passenger services for NCL.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in