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Looking to jump-start commercial sales for the fall television season, NBC has broken ranks with rival networks and is lowering its rates, which may force its competitors to do the same.
As a result, NBC has been able to wrap up about half of its so-called upfront business, putting it ahead of other networks in a lackluster ad-sales season.
Traditionally, the broadcast networks try to sell 75% to 80% of their ad inventory during the upfront season, and the market usually wraps up around the start of June.
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