For NBA, Zed Is Not Dead

The National Basketball Association said it has signed a multiyear deal with Zed, which develops and markets entertainment and community products and services for mobile and the Internet, to expand the NBA’s overall mobile reach to more than 20 countries.

Activation will be in place for the 2008-09 NBA season. Financial terms were not disclosed.

Working with Denver-based Zed, NBA will expand its mobile content offerings throughout North America, Europe and select countries in Asia; and for first time encompass the United Kingdom, Spain, Italy and Germany.

Content will include video highlights, wallpapers for all 30 teams and ring tones. Along with NBA scores, statistics and news, fans will eventually be able to access a series of casual NBA games, create avatars, blog, join community platforms and develop user-generated content.

“We are excited to work with Zed to further expand our mobile offerings and allow NBA fans to stay connected to our game, wherever they are,” said Attila Gazdag, senior vice president of global media distribution for the NBA, New York.  “Zed’s mobile expertise in both global and local markets will help us reach more fans, with more content, than ever before.”