NBA Sweats The Details With Right Guard

The National Basketball Assn. has been taking a lot of heat, and sweating out the details, regarding former referee Tim Donaghy, who parted company with the league last year around the time an FBI investigation alleged he had bet on games. Donaghy pled guilty to two federal charges relating to the investigation, but now is alleging that other issues, such as fixing games and giving stars preferential treatment, took place among other unnamed refs. (The NBA has denied all such allegations.)

Just in time, the NBA confirmed it has signed a multi-year deal that makes Right Guard the official deodorant of the NBA. Right Guard also confirmed it has signed all-star guard Chris Paul as spokesman to appear in print and TV, via Energy BBDO, Chicago, including a spot now running during the NBA finals on ABC. Financial terms were not disclosed. Many parts of the deal were unveiled by Terry Lefton, Sports Business Journal, in May.

NBA branding appears on all Right Guard Xtreme and Right Guard Sport deodorant packs, combining for more than 50 million units, hitting retail this month. Right Guard will launch a national consumer promotion at retail locations this fall. Also, starting next season, Right Guard will be fully integrated within NBA.com’s fantasy basketball section and “have significant presence during key points of the NBA season, including NBA all-star, the NBA playoffs and finals,” according to the NBA.

“Right Guard has a long sports heritage and basketball is known as one of the sweatiest sports, making our partnership with the NBA the perfect environment to communicate the superior odor and wetness protection of our products,” Doug Weekes, svp/GM at Right Guard, a division of Dial, Scottsdale, Az., said in a statement.