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Jay-Z owns a portion of the Nets. Justin Timberlake goes to every Lakers game. Marvin Gaye arguably sang the greatest version of the national anthem — at the 1983 NBA All-Star Game. And Shaq is known to rap…well, after a fashion. Most NBA players use music to pump themselves up or sharpen their focus before every game.
So, last year Goodby, Silverstein decided to embrace the synergy between music and professional basketball by creating a TV campaign consisting of tune-driven “mashups.”
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