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A lint-free navel on a washboard stomach is the star of Hangers Cleaners’ new advertising campaign.
Explaining how “the little surprise you find in your belly button . . . is actually the eroded fibers that were once your favorite clothes,” humorous and text-heavy print advertising from Howard, Merrell & Partners touts the chain’s proprietary process, which does not employ the chemicals normally associated with dry cleaning.
“We know dry cleaning is tough to get people to feel especially strongly about,” said Scott Crawford, the Raleigh, N.C.,
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