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Loeffler Ketchum Mountjoy has released its first creative work for Cargill Dow, the joint venture between Dow Chemical and Cargill Inc.
Since the firm’s inception a year ago, the Charlotte, N.C., shop has been developing internal pieces and a b-to-b campaign for Na-tureWorks PLA, a plant-based polylactide substitute for petroleum-produced plastics and fibers.
Using the line “You can leave your mark on the world without leaving a mark at all,” Jim Mount-joy, agency vice president and creative director, conceived a corporate brochure featuring outdoor photography reminiscent of Ansel Adams.
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