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Beth Allan has been designated director of research and analytics at independent agency Via in Portland, Maine. In her new role, Allan oversees development and delivery of the agency’s brand and advertising management products and services. She comes to Via from Veridiem, Maynard, Mass., where she was director of research, and has also held similar positions at Interpublic Group’s Hill, Holliday, Connors, Cosmopulos and FleetBoston, both in Boston.
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