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NEW YORK Titan and MySpace have launched a joint promotion that ties together digital out-of-home with social media. The two companies are betting that the three-week experiment will attract advertisers to use the converged media in advertising campaigns.
The promotion called Step Up to the Mic invites users to upload on MySpace or a Titan Web site a brief message and picture, which will then be broadcast across more than 300 digital screens in New York; Chicago; Philadelphia; Dublin, Ireland; London, Liverpool, Manchester, Leeds and Birmingham, England; and Edinburgh and Glasgow, Scotland.
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