M/W on location

The life of an advertising professional can be rough. When Martin/Williams set out to shoot two new spots for Lincoln Financial Group, the account team headed to the South Pacific island nation of Vanuatu.
Creative director Tom Kelly swears the location proved the most cost-efficient place to shoot spots about managing retirement money, but he admitted that leaving Minneapolis for the tropics in February wasn’t without its perks. “We avoided a Minnesota winter filming out there,” he said.
The shoot wasn’t all fun and games, though. For every awe-inspiring school of flying fish or boat-trailing dolphin, there was a bout of sea sickness or inclement weather. “We spent most of the time in the rain waiting for it to stop,” Kelly said.
Nonetheless, the two-and-a-half-week shoot ended on a positive note when a local tribe presented the crew with a ceremonial roast pig, welcoming them into the family, Kelly said.
Talent and location fees from the shoot will be used to help finance improvements in local villages on the island, including adding electricity and modernizing rainwater collection.
–Aaron Baar