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Euro RSCG MVBMS Partners’ revamp of its creative leadership here last week is designed to jump-start new-business efforts and further link the Bay Area outpost with its New York sibling.
The agency last week named Doug Penman and Bertrand Garbassi co-creative directors. Penman, 36, has been a creative director at MVBMS and its predecessor shop, a.k.a. Euro RSCG, for the past three years. Garbassi, 43, headed the agency’s integrated marketing unit, formerly known as Fuel North America, in New York.
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