Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Ford will put Steve McQueen back in a starring role next month when a digitally reproduced image of the late actor appears in a national TV spot for the 2005 Mustang.
The spot, via WPP Group’s J. Walter Thompson in Detroit, not only evokes McQueen’s role in the 1968 film Bullitt, in which he plays a San Francisco cop who tracks down criminals behind the wheel of a Mustang, but also the 1989 movie Field of Dreams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in