Mullen Sells GM's 'Right Way'

Mullen suggests Gen eral Motors’ certification program is the “right way” to purchase a used car in a new campaign breaking this week.

Introducing the tag, “The right way. The right car,” the campaign uses print and radio ads to convey the perks of a used car through the program—in cluding a three-day trial period, limited bumper-to-bumper warranty, roadside assistance and a 100-plus point inspection.

Print work features headlines fashioned as automotive nameplate type faces on the vehicles’ trunk lids and tailgates.