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BOSTON — Mullen has picked up advertising chores for Whirlpool’s new Gladiator Garage Works division, a developer of garage appliances and storage units.
The Interpublic agency, based in Wenham, Mass., won the business following a review of undisclosed agencies. Billings are in the low seven-figure range.
Work will include print ads set to break in October in publications such as Sports Illustrated, Popular Mechanics and Family Handyman. Package design and in-store materials are also in the mix.
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