Mullen Names Senior Managers

BOSTON Steve Calder and Catherine Bartholow have joined Mullen in senior management roles.

Calder becomes evp, executive media director; Bartholow has been named evp, director of direct and interactive marketing.

Calder was most recently with AKQA (formerly Citron Haligman Bedecarre) in San Francisco, where he was managing director and helped oversee the shop’s expansion into Europe and Asia. Bartholow had been president of RTC Relationship Marketing, a WPP holding in Washington, D.C.

Both are based at Mullen’s headquarters in Wenham, Mass. Calder and Bartholow succeed Alan Johnson and Rich Person, who separately left the agency late last year.

Mullen two weeks ago had filled another open high-ranking post, naming Melissa Lea evp, director of business development. She had served in a similar post at Havas’ Arnold, Boston.

Interpublic Group’s Mullen has projected a small improvement of about 1-5% on its 2001 revenue and billings of $95 million and $640 million. The agency is currently defending its single largest account, Nextel Communications, worth $150 million.