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In a move that foreshadows further consolidation among Interpublic Group holdings, Long Haymes Carr and Mullen merged last week, with the latter’s Joe Grimaldi named CEO.
The Martin Agency, Richmond, Va., tops the list of shops that could be “reinforced” by either merging with an existing IPG holding or an acquisition designed to expand Martin’s geographic reach or depth of service, sources said.
Michael Sennott, deputy chairman of The Lowe Group, Martin’s immediate parent within IPG, acknowledged Lowe is looking to expand Martin.
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