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BOSTON Interpublic Group’s Mullen on Monday initiated across-the-board layoffs, cutting 56 staffers, the agency said. The cuts had been expected following the shop’s loss about three weeks ago of creative chores on the $150 million Nextel account.
That piece of business had been the shop’s largest.
The cut represents 10 percent of the agency’s nationwide workforce, according to Melissa Lea, EVP, director of business development at Mullen.
Although making the cuts was difficult, “strong companies do these things to stay strong” and the loss of Nextel left the agency with no alternative, Lea said.
Sources
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