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Business and IT consulting firm AMS has named Mullen its lead agency, the client confirmed.
The Winston-Salem, N.C., shop bested co-finalist Ad-works of Washington, D.C., for the estimated $5-10 million business-to-business account.
“Mullen showed us smart thinking, a passion for our business and the depth of expertise needed to elevate the visibilityof AMS,” said clientrepresentative Charlene Wheeless.
Advertising for Fairfax, Va.-based AMS, which competes with Accenture and IBM, will target government and Fortune 500 financial officers and IT managers.
Mullen president John Fitzgerald described AMS as a successful firm with a low profile.
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