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Mullen in Wenham, Mass., is one of six semifinalists to emerge in the review for the
Agfa-Gevaert Group’s $10-12 million international business-to-business advertising account.
Also in the hunt are: DDB Needham in New York, which is pitching in tandem with its London office; Grey Advertising in London; J. Walter Thompson and Merkley Newman Harty, both in New York; and FGI in Chapel Hill, N.C.
Ten-year incumbent Anderson & Lembke in New York was given the option of defending the account but chose not to participate in the review, said Skip Pile, president of Pile and Co.,
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