MRM//McCann Nabs Its Newest Creative Leader From AKQA

Sung Chang joins the customer experience shop as CCO

McCann's customer experience agency has a new name atop its creative roster.

Just over a month after former chief creative officer Anthony Yell stepped down to run the New York, Boston and Washington D.C. creative teams at SapientNitro, MRM//McCann has picked Sung Chang as its latest CCO.

Chang joins the shop from AKQA, where he spent more than three years as executive creative director managing a team focused on mobile, UX, experiential, e-commerce, social and platform work. Chang brings more than 18 years of experience in design and advertising to the new role. Prior to joining AKQA, he served as svp, executive creative director at Ogilvy & Mather New York, where he worked on Nestlé, American Express, Motorola, Cisco, MetLife and other accounts. 

Past roles include more than three years as senior partner and group creative director at Ogilvy's customer engagement agency, OgilvyOne, and four years as creative director at the now defunct interactive design agency, Red Sky. However, Chang began his career at NBC as a pioneer in the nascent interactive TV field. He has also taught design and portfolio classes at Columbia University, Miami Ad School and the School of Visual Arts in New York.

"Integrating all of the unique offerings of MRM with all of the other McCann Worldgroup agencies is an insanely challenging job," said global creative chairman Rob Reilly. "That's why you hire somebody smarter and more talented than yourself. Sung is both of those things and a hell of a great guy on top of that."

Michael Mclaren, who was promoted to the CEO position last April after Bill Kolb became global chairman and CEO of the McCann General Motors account group, calls his new hire "a tremendous talent" and "an invaluable addition to MRM//McCann."

Chang leaves AKQA less than two months after the agency's global chief creative officer Rei Inamoto and New York general manager Rem Reynolds stepped down to launch an as-yet-unnamed venture they classify as a "business invention studio."

An AKQA spokesperson told Adweek, "We wish [Chang] well in his next endeavor," adding, "Executive creative director Masaya Nakade, who has been with AKQA for more than 11 years, will be joining the team in New York to lead creative while a replacement is identified."

Nakade most recently served as ecd at AKQA London.