Moxie Directs Wordplay at Re-entry Collegians

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SAN FRANCISCO Independent Moxie has rolled out a new ad campaign for Notre Dame de Namur University that targets adult students, an agency representative said.

The private, Catholic school in Belmont, Calif., attempts to distinguish itself from other colleges drawing re-entry students, said Margot Frey, director of admissions for adult programs at NDNU.

“The objective of the campaign is not to convince prospective students to return to school. Other institutions are already doing a good job of that,” Frey said.



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