MoveOn Counters Bush With Ad Buy

NEW YORK Liberal advocacy group MoveOn.org Voter Fund on March 4 will start running spots in 17 states. The ad buy comes as the Bush administration plans to launch ads of its own in the same battleground election states on the same day.

One of the MoveOn ads will focus on job-related issues such as overtime, outsourcing and other employment related concerns that pertain to working class families. The group will also run “Child’s Play,” which features children doing adult jobs and criticizes the Bush budget deficit. The two ads will be seen in 76 television markets in states including Florida and New Hampshire.

The Bush campaign will break several 30- and 60-second upbeat spots this week that position the president as a steady leader in turbulent times [Adweek, March 1]