4sure.com, Norwalk, an online reseller of technology products, named David Abelman vice president of marketing. He was most recently managing director of C&M Marketing.
Mintz & Hoke, Avon, promoted Eric Schweighoffer to associate media director. He will supervise the development and execution of media plans for a majority of the agency’s clients, as well as oversee the purchase of nonbroadcast media such as outdoor, sports sponsorships and Internet.
Mason & Madison, New Haven, added Melissa Carta as an account coordinator. She will assist on consumer and business-to-business public relations accounts including Cardium Healthcare Services and Arch Chemicals.
Mascola, New Haven, hired former Fort Worth Zoo marketing assistant Tehan Scully as an assistant account manager in the account service and public relations departments, former Mintz & Hoke assistant art director Jessica Cayer as an art director in the creative department and Andy Sauer, former systems editor for The Day of New London, as an account manager in the public relations unit.
Cashman & Katz Integrated Communications, Glastonbury, hired media manager Rebecca Vidaud as vice president, Michael Trahan as vice president, public relations, and Margaret Chaves as associate art director.
Catalyst Marketing Communications, Stamford, hired Richard Sale as public relations account executive. His responsibilities include account planning and management, research, writing, and media relations.
Foxwoods Resort Casino, Mashantucket, promoted Robert DeSalvio from senior vice president of marketing to executive vice president for marketing. DeSalvio came to Foxwoods in September 1997 from the Sands Casino Hotel in Atlantic City.
Mason & Madison, New Haven, promoted Matthew McGinn to account executive. He will continue working on accounts such as Emhart Fastening Teknologies, Calcagni Associates, Middlesex Mutual Assurance Company, and Stevens Roofing Systems. McGinn joined Mason & Madison in March 1999.
Rx Remedy, a Westport provider of consumer health information and interactive tools, appointed John L.A. Wilson as chief marketing officer of its HealthSCOUT consumer channel. Wilson was most recently executive vice president of marketing and sales for Sara Lee Branded Apparel’s Duofold division.
Jeff Doemland was named account executive at Maier Advertising in Farmington. He was previously an account manager at Mason & Madison, New Haven.
Gartner Group, Stamford, hired Robert Knapp as chief marketing officer reporting to CEO Michael Fleisher. He joins from SiegalGale, where he most recently served as chief client officer.
S.T. Vreeland Marketing and Design, Yarmouth, hired Rebecca Pelletier as production specialist. Pelletier most recently held the position of color group team leader at ImageSet Design.
Pierce-Cote Advertising, Osterville, appointed Melissa Huggard account executive and Diane Payson financial manager/business administrator. Huggard was previously a marketing specialist for Reebok Australia.
Garrand & Company, Portland, hired Amy Murphy as art director and Benjamin Macri as copywriter. Murphy previously served as a production specialist at Spire/SPIRExpress and as a senior graphic designer at Blue Cross & Blue Shield of Maine. Macri served as an intern at Moody Mountain Films.
Rainier Corp., Princeton, hired former Fidelity Investments corporate media relations manager Lori Kelman-Seely as a senior account manager and former Wright Line director of marketing communications Christopher Devaney as a director of account services for Rainier’s advertising team.
StarNex, Wrentham, named James Kerley as chief marketing officer. He previously served as vice president and general manager of Trinity Communications.
BBK, Newton, hired Margaret Langford as production coordinator and Tina MacEachern as traffic coordinator.
Schwartz Communications, Waltham, promoted Joan Geoghegan, Dana Harris, Deirdre O’Connell and Pierce Reid each to senior vice president.
Lisaius Marketing, Burlington, promoted Christine Hammer to executive director.
Ciavarra Design, Boston, hired Holt Murray as new business manager. He previously worked in account management at Greenberg Seronick O’Leary and Partners, Boston. The firm also hired Brenda Hayes as a senior account executive and promoted Tisha Berube from account executive to senior account executive.
SwapIt, Maynard, hired former Eastpak Corporation vice president of marketing Diane Systrom as vice president of marketing. She is responsible for creating marketing and brand-building strategies.
Christopher Thomas, Boston, named former CBS Television national sales assistant Jamia Gaffney as media strategist and Lauren Lenkaitis as office manager.
Benes Brand Imaging Group hired Kristine Merz as art director and Marlena Faxon as designer. The Lexington firm also promoted Christine Connors to senior designer.
Dickinson Direct, Braintree, named Tracy Shea copywriter. Shea previously worked as a copywriter for Harv Johnson and Associates, Boston. The agency also named Jill Carter creative coordinator and promoted former associate account manager Stacey Kelley to account manager.
John Weber joined Cipriani Kremer Design, Boston, as a senior designer. He was previously employed at Crocker Inc.,where he worked for clients such as Boston Acoustics and Lycos.
Smith & Jones Advertising, Worcester, added Daniel Kenney as production manager. Kenney comes to the agency from area printer LaVigne, where he worked for 14 years in various pre-press functions.
The Greater Boston Radio Group promoted Adam Klein to the newly created position of director of public relations and event marketing for its five Boston radio stations. Klein will develop major station events/on-site activities and all PR efforts for the sales, programming and promotion departments at WBOS 92.9FM, WMJX 106.7FM, WKLB 99.5FM, WROR 105.7FM, and WTKK 96.9FM.
DiscJockey.com hired Lynne Carter Smith as director of marketing communications. She is responsible for promoting listenership for the Salem Internet entertainment site through online, print and broadcast media exposure, public relations, and Web site design.
Magic Hour Communications, Watertown, added Christine Chamberlin as writer and business strategist, Jennifer Hall as senior Web developer and Ian Gilbert as Web producer.
Idiom, Cambridge, named Steve Sayre vice president of marketing. Sayre comes to Idiom from Lotus Development Corporation, where he held the position of senior vice president of marketing.
Thomas Heffernan, formerly a senior executive with Ferrari North America, was named chief operating officer and chief financial officer of Luxury Media Corporation, publishers of luxury lifestyle magazines.
Gerald McGavick, local sales manager of WLVI-TV (WB56), Boston, was named general sales manager of the station. He succeeds Vincent Manzi, who was appointed WB56 vice president/general manager.
Cubist Pharmaceuticals, Cambridge, appointed Jennifer LaVin to the newly created position of senior director of corporate communications. She previously served as vice president at SmallCaps Online Group.
OneCore, Bedford, promoted Pamela Brewster to vice president of marketing communications. She will direct OneCore’s overall brand positioning effort and oversee all media and analyst relations activities.
Virtual Incorporated appointed 16 new staffers in its Wakefield office: program manager Molly Bell; administrative assistant Kathleen Brown; membership services coordinator Sharon Byran; marketing coordinator Eliza Burow; public relations account executive Brad Carmony; marketing manager Margot Grant; public relations account representative Ellen Kardas; research manager Karen Kristin; events manager Lisa Mercurio; European membership manager Yesim Numanbayraktaroglu; public relations account manager Jim O’Reilly; membership services coordinator Randi Riley; vice president Laura Ring; public relations account manager Adam Rosenbaum; marketing manager Denise Snyder; and membership services coordinator Ann Tan.
Allen & Gerritsen hired Ty Velde as marketing manager, serving American Science and Engineering, Genzyme Surgical Products and TechKnow-How.com. Velde previously served as relationship marketing account executive for the Delta Airlines account at Bronnercom, Boston (now Digitas). The Watertown agency also hired Meghan Haley as a marketing associate for the Genzyme and TechKnow-How.com accounts and Joseph Didato as a media associate.
Trinity Communications, Boston, hired print production manager Fonda Mooney; senior designer Greg Gonyea, formerly a design manager at Oxygen; and media associate Christopher DeOrio, formerly with Pro Media.
Gearon Hoffman Advertising, Boston, hired Brian Hubbard as a copywriter.
CollegeWebGuide.com, Chestnut Hill publishers of Steamtunnels Internet magazine, appointed Mike Businski as vice president of national advertising. Businksi most recently served as senior vice president, eastern regional sales manager for college marketing firm CASS Communications.
Idleinventory.com, Canton, hired Adam Weinberg as director of marketing. He is responsible for developing and manageming all of Idleinventory.com’s marketing programs. Weinberg previously handled advertising, promotions, sponsorships, and overall marketing efforts for Samsonite.
eMarketing services firm Wheelhouse Corporation, Burlington, named Rebecca Haag as vice president of human resources. She was previously chief human resources officer of Zentropy Partners and senior vice president of human resources at Hill, Holliday, Connors, Cosmopulos.
Cone, Boston, hired Susan Clarke as vice president. She joins the agency from Paine Webber, New York, where she was a vice president. Clarke is leading Con-Agra’s “Feeding Children Better” program and initiatives being developed for County Line Cheese and the Aid Association for Lutherans
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