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One of four terrifying new TV spots for the five-year-old Montana Meth Project from Venables, Bell & Partners, San Francisco, “Ben” features staggeringly visceral and depressing visuals from director and cinematographer Wally Pfister (The Dark Knight, Memento).
The cuts are complemented by a shocking monologue, calmly recited like a children’s poem. The result is a one-two punch to the gut. “This is where he went into convulsions,” explains Ben’s teenage female friend. “This is the emergency room where he nearly died/This is where he smoked it again right after he got out,” she says.
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