Monster.com Goes to Super Bowl

BOSTON–Monster.com is returning to the Super Bowl on Feb. 3 for the fourth consecutive year. This time, a commercial directs viewers to a Monster-crafted Web site designed to help U.S. Olympic athletes find jobs after the games.

“Never settle,” a positioning line used by the Maynard, Mass.-based job site in some previous ads, is retained in the spot coming up on the Fox network’s broadcast of Super Bowl XXXVI. That line will also grace new ads set to debut next week during college football bowl games and continue through the Winter Olympics in Feburary.

Havas agency Arnold, Boston, handles Monster.com, which by some estimates will spend as much as
$15 million in the next two months on ads.