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A $10 million ad campaign breaks this week for online youth culture resource iFUSE.com via Butler, Shine & Stern.
In three print ads, iFUSE lashes out against the evils of society, including fear, stupidity and outmoded ways of thinking. The tagline is, “Fight the Monster.”
The ads include the iFUSE logo and Web address, but nothing else about the site, which offers visitors a youthful perspective on movies, music and action sports.
The “Monster” itself is only partially visible.
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