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Mohegan Sun has added new agencies to its roster to create ads ads and buy media.
Taxi has replaced People Ideas & Culture as lead creative agency for the Uncasville, Conn.-based entertainment complex. The assignment, which also includes advertising for Mohegan Sun properties in Wilkes-Barre, Penn. and Atlantic City, N.J., came after a review.
"We have an employee culture of mutual respect which translates to our guest experience, and we felt this cultural connection to the Taxi team too," said George Galinsky, vp of marketing communications at Mohegan Sun.
The new agency's first campaign for the Connecticut site is expected early next year.
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