Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Moffatt/Rosenthal again has the winning ticket, successfully defending its Oregon Lottery ad account against a gaggle of suitors.
The win, which came after a formal review that lasted four months, marks the second time the Portland, Ore., shop has faced down rivals to keep the estimated $3 million business. This time the other shops were Cole & Weber/Red Cell, Johnson-Sheen, Sasquatch and Nerve.
In its seven years on the account, the shop has cranked out some 60 TV spots and 100 radio ads.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in